We aim to change the way PR operates today by transforming it from a mysterious field into a basic, transferable skill for founders and professionals

We believe:

• Small tasks are not minor; they are part of broader strategy. The quicker these tasks can be completed without tedious work, the more you can enhance your creativity and real-life interactions.
• Start-ups and SMEs can thrive without a PR agency. Founders are the most credible sources and no longer need to question their communication tactics. Initially, they can use tools to guide them and later, seek support from PR specialists and agencies as needed—without sacrificing a competitive edge in the early stages.
• PR is the most neglected marketing technique. PR is complex, unpredictable, and difficult to access. Have you ever hired a PR firm and this resulted in no media coverage? You are no alone. PR professionals work hard to promote your story, but sometimes their immense work is overshadowed by emergence of new trends. So that you both are trapped in a retainer fees kind of a situation. Such experiences can leave founders frustrated, swearing off PR until their business grows bigger.

Our principles:

• Try, test, and see
• Keep it simple and affordable
• Listen to feedback, and iterate thee trial product accordingly

Here's how you can help us make it happen:

1. Upvote the tool you feel can make a difference for you
2. Support us with 'a coffee' and be among the first alpha testers
3. Share your tips at hi@publicwrelations.com